Master Key Week Five – The Adventure Intensifies!

Wow – What a Ride!

So here we are in week five.  Is it just me, or is time moving faster and faster?  And things are changing even FASTER!  It’s been a very full week for me and several people on our team.  We just got back from our Global Convention with LifeVantage.  What a rush!  Several things happened that tied directly into what we are learning on our journey with the MasterKey Class.  There just seems to be too much for it to all be coincidence…

Everything is Connected

It is so cool that many of the things we are learning through MKMMA (MasterKey Master Mind Alliance) seem to be getting  reinforced from other places.  One of the speakers at our convention was Mel Robbins who did an amazing TED Talk a while back. She spoke to us about her five second rule.  When you have a thought to do something, if you do not start moving to do it within five seconds, your mind will start talking you out of it and you will never get started.

Sound familiar?  Do It Now! Do It Now! Do It Now!

Why Are We Doing What We Do?

One of our Corporate Officers also talked about Simon Sinek and how he teaches to Start With Why.  I’m thrilled that this is becoming part of our corporate culture!

Most companies and most people spend most of their time and energy talking about What They Do.  A few spend some time talking about How They Do It.  Only a few Start With Why, and yet this is the key.  What does what you are doing mean to you?

For example, the biggest selling MP3 Player is of course the iPod.  But did you know that it was not the first to market?  Creative Labs, maker of so many sound cards in our computers, came out with a 6gb MP3 Player a full year before Apple came out with their 5gb iPod.  But Creative marketed theirs as a “6gb MP3 Player” (WHAT it did) while Apple touted theirs as “One Thousand Songs In Your Pocket” (WHY you would want it) – and the rest is history.

What Does That Have to Do With Anything?

Part of the MasterKey course has been focused on writing our own personal DMPs (Definite Major Purpose) and tying them to our PPNs (Personal Pivotal Needs)  That looks a lot to me like “Why are we here?”  Not just what do we want, but WHY do we want it?  What NEEDS are being fulfilled?  How do they feel when they are fulfilled?

So, here is the question… WHAT do you want?  And, more importantly WHY do you want it?

My PPNs are Legacy and Liberty and it feels AWESOME to be attracting people and circumstances that support them!  Thanks to all of you who are a part of that!